Sr Director Analyst, B2B Marketer in Advertising / AdTech

Nova Scotia
Permanent
Full-time

23 days ago

About the role:Gartner Analysts are industry thought leaders who create must-have insights, market predictions and best practices for a broad range of world-leading organizations. A Senior Director serves as a leader within Gartner’s Business and Technology Insights (BTI) group, establishing oneself as a credible voice within their designated market at local, regional and global levels. Utilizing exceptional research and analytical skills, a Senior Director plays a significant role in producing pragmatic and provocative insights which Gartner clients consume and apply to propel their business toward key objectives. They are a trusted source of advice for clients, reinforcing Gartner’s value every day by engaging them via in-person meetings, virtual meetings, sales support visits and Gartner conferences to discuss complex client challenges and offer appropriate recommendations.This Analyst sits within Gartner’s Marketing & Communications Tech practice and will guide B2B CMOs and their teams in transforming their functions for business impact. As disruptive forces inside and outside the enterprise are resetting the expectations and objectives of Marketing Leaders, this role will focus on the development of B2B advertising strategy including media planning, channel selection and activations, and the AdTech ecosystem including walled gardens like Google, Amazon, Meta and non-walled gardens like MediaOcean, The Trade Desk as well as the data onboarding and connectivity service providers like LiveRamp and Acxiom.In addition, this candidate will be expected to cover various aspects of marketing technology through evaluative research such as Magic Quadrants/Critical Capabilities as well as Market Guides and Hype Cycles. The technology coverage will include but is likely not limited to AdTech.Successful candidates will leverage a deep understanding of CMO and marketing leaders (and their teams) to advise those roles in enterprise or upper midsize companies around:Media Strategy

Help marketing leaders define and select the right mix of media channels that align with audience preferences and are linked with marketing goals: awareness, engagement, lead generation, decision-making.

Develop strategies for marketing leaders to customize their channel research and analysis in order to validate target audience matching. Enabling marketing leaders to answer questions like: 1) where does the audience spend time? 2) what type of content do they engage with? and 3) which channels do they trust?

Guide CMOs and their teams in measuring and analyzing the performance of media activities to optimize and refine the strategy over time and to deliver measurable business impact.

Ad Technology

Provide deep understanding of buyer needs, market trends and vendor strengths in one or more technology areas such as DSPs, SSPs, MMHs and in ad channels like display, video, paid search, paid social, streaming TV, and digital audio.

Understand the opportunities and risks associated with data privacy, security and the responsible the use of AI for integrating creative, media and measurement tools.

Assist marketing leaders with transformations in their advertising strategies, demonstrating how to leverage embedded and native AI solutions across the ad ecosystem.

Note, this role is not a good fit for in-house or agency advertising creative executives.What you will do:

Create innovative, thought provoking, and highly leveraged “must-have insights” content
Develop new insights and ideas through thought leadership and offer compelling, actionable approaches to client's needs and requests that accelerate the client's ability to act

Develop in-depth analysis to identify the root cause of a client’s barriers or overall needs and reframe thinking to drive strategy forward
Demonstrate thought leadership in establishing Insights positions across a team of analysts
Bring provocative, independent insights to Gartner leaders that can evolve the course of a research agenda

Research, analyze and predict market trends and shifts to provide clients and vendors with actionable insights

Provide clients and prospects with actionable advice aligned to their designated content area via virtual or face-to-face interactions

Create and deliver high value presentation materials on and off stage for Gartner events, industry and professional association conferences, and client briefings

Support BTI and Sales: Provide sales support serving as voice of the market to help Insights teams create content and to drive engagement with clients to make progress against their critical priorities to grow their business
Provide high quality and timely content peer review
Build credibility as an industry expert to represent Gartner insights, methodology and strategy
Actively participate in innovation, ideation, and research discussions and collaborate effectively with peers in the Insights community
Identify research process improvements or develop new processes that help the team and BTI provide excellent service delivery
Be a mentor and a coach by supporting more junior team members
Be client-centric while actively seeking to help clients engage regularly and often with Gartner insights and interactions

What you will need:

Bachelor's degree or equivalent experience; Graduate degree preferred
12+ years of relevant field or industry experience
Experience as a CMO/marketing leader for B2B companies, either corporate or for large business unit or equivalent, or equivalent experience at an advertising agency
An informed understanding of the challenges facing marketing Leaders within the enterprise and drivers of business impact
Extensive experience leading development and execution of media strategies, including channel selection and audience validation
Demonstrate executive presence; can immediately establish credibility with executives and additional stakeholders
Strong organizational skills; ability to work under tight deadlines and produce high quality deliverables
Demonstrate excellence in research and writing ability
Strong written and verbal proficiency, analytical and presentation skills; ability to engage clients and respond effectively to questions
Proficient in analyzing and synthesizing data; can effectively apply patterns and frameworks while drawing and defending conclusions to client challenges
Strong communication skills - able to explain complex concepts concisely and simply
Subject matter expertise; comfortable presenting at large and small-scale speaking engagements
Strong business and financial acumen
Deep knowledge of the global and competitive landscape within subject area as well as the interplay in that market
Ability to work independently, while also being intrinsically motivated to collaborate across teams and support the workflow of others, in a multicultural global team
Learning agile and adept with navigating highly matrixed environments
Ability to represent Gartner's research methodology and strategies effectively at all levels
Willingness and ability to travel up to 25% (where applicable)

#LI-remote#LI-AV1Who are we?At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.Since our founding in 1979, we’ve grown to 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.What makes Gartner a great place to work?Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.What do we offer?Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.Ready to grow your career with Gartner? Join us.The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to .Job Requisition ID:109216By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence.Gartner Applicant Privacy Link:For efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser.

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