Programmatic Account Manager

Publicis Groupe View all jobs

  • Toronto, ON
  • $70,000-80,000 per year
  • Permanent
  • Full-time
  • 8 days ago
Job Description:Company descriptionAbout Us:With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.You will be joining a well recognised agency with credentials:
  • Great Places to Work certified three years in a row
  • Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
  • 2022 Media Agency of the Year
  • 2023 Media Agency of the Year finalist
What we Offer:
  • Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
  • Extended long weekends throughout the year with an additional day off each long weekend
  • Wellness & Tech benefits to support what’s most important to you
  • Birthday leave
  • Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
  • Local and Global Mobility within the Publicis Groupe network
OverviewThe Programmatic Account Manager is a hard-working, analytical and dynamic digital media professional with client focus in mind. You are part of the next generation of data-driven optimization experts, making a lasting impression as we advance our programmatic activation offering.​As an Account Manager, you are responsible for development of strategic programmatic recommendations for your book of business. Upon approval from the client, Programmatic Account Manager will also own development of their own campaigns across selected Demand Side Platforms. Programmatic Account Manager will also be the primary contact regarding campaign optimizations, adjustments and progression and will be the owner of programmatic communication with their respective clients. You are responsible for ensuring proper execution and service levels are provided with best-in-class collaboration across multiple teams – both internal and external.
Responsibilities
  • Develop campaign strategy in collaboration with internal and external client teams
  • Evaluate campaign performance and derive insights that are both data- and marketing-driven
  • Provide advanced, actionable insights and implement optimizations to improve campaign outcomes
  • Create and manage programmatic campaigns across DSPs such as DV360, Amazon, The Trade Desk, and Yahoo
  • Monitor campaign performance, optimize, and communicate progress to internal and external stakeholders
  • Present campaign performance and insights directly to clients
  • Manage reporting and data analysis using tools such as Campaign Manager (DCM)
  • Communicate campaign objectives, KPIs, and performance updates effectively
  • Stay updated on emerging programmatic trends and technologies; attend partner presentations
Qualifications
  • College or University degree required
  • 2–4 years of experience activating campaigns in Demand Side Platforms
  • Hands-on experience with DV360, Amazon DSP, The Trade Desk, and Yahoo DSP preferred
  • Experience with Campaign Manager (DCM) for reporting and data analysis
  • Strong client-facing and presentation skills
  • Experience uploading and troubleshooting creative assets
  • Strong communication and collaboration skills
  • Detail-oriented, organized, and analytical
  • Strong numerical and technical proficiency
  • Inquisitive mindset with a proactive, problem-solving approach
  • Accountable and results-driven
Additional informationWe’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.SalaryTransparency matters to us. The salary range for this position is $70,000 – $80,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.AI UseWe use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources at 416-925-7733 or by email at inquiries@publicisna.com

Publicis Groupe