Sr. Director, Corporate Communications
Restaurant Brands International View all jobs
- Toronto, ON
- Permanent
- Full-time
- Serve as the communications advisor to the CEO, Executive Chairman, and other senior leaders — on all matters related to corporate reputation, external messaging, and stakeholder communications.
- Develop compelling executive narratives, talking points, speeches, op-eds, and written communications that reflect each leader's distinct voice and advance company priorities.
- Prepare executives for high-stakes media interviews, analyst calls, and public appearances, including developing briefing books and coaching on message delivery.
- Be available and responsive to the needs of senior leadership, providing real-time counsel during fast-moving situations.
- Own and drive RBI's external corporate communications strategy, bringing fresh thinking to how the company tells its story — embracing a modern mix of channels and formats including long-form content, corporate social platforms, podcasts, and earned media to reach diverse audiences in compelling ways.
- Lead media relations, cultivating and maintaining strong relationships with journalists and editors at top-tier business, financial, trade, and consumer media outlets.
- Develop and execute a proactive earned media strategy that amplifies RBI's business momentum, leadership, and brand portfolio across global markets.
- Manage reactive media inquiries with speed, accuracy, and judgment — including issues management and crisis communications when needed.
- Develop and maintain RBI's corporate communications infrastructure: press releases, media kits, b-roll, fact sheets, and the company's internal and external websites.
- Own RBI's external social media presence, including the corporate LinkedIn strategy (content calendar, measurement, paid programs, and executive amplification).
- Proactively identify and monitor potential reputational risks across the business, providing early warning and strategic guidance to leadership.
- Lead communications for sensitive business issues including major corporate announcements, leadership transitions, restructurings, and industry controversies.
- Partner with Legal and Investor Relations to ensure communications are coordinated, compliant, and consistent across internal and external audiences.
- Develop and maintain crisis communications playbooks and protocols.
- Own planning and logistics for RBI’s major corporate events, ensuring every flagship moment is executed seamlessly and reinforces the company’s strategic priorities and ownership culture.
- Lead planning and logistics for brand conventions across all four RBI brands — both North American and international — partnering closely with brand communications teams on content, narrative, and audience experience.
- Manage planning and logistics for brand roadshow events, coordinating across functions to ensure seamless execution.
- Establish event standards, measurement frameworks, and post-event reporting to continuously raise the bar on quality, engagement, and impact.
- Partner closely with Investor Relations to align corporate narrative with investor messaging — ensuring the story told publicly is consistent, coherent, and compelling.
- Support quarterly earnings communications, including CEO/leadership talking points and any related media strategy.
- Help manage RBI's corporate reputation with the financial media and broader analyst community.
- Serve as the communications bridge between Corporate Affairs and the People team (led by Jeff Housman), ensuring employer brand, culture, and talent narratives are integrated into RBI's external communications strategy.
- Collaborate on communications around major people initiatives — including culture, leadership announcements, and RBI's ownership culture — ensuring messages are cohesive inside and outside the organization and serving as a champion for the values and mindset that define how RBI operates.
- Support the development of RBI's employer brand presence in the external market through media placements, LinkedIn strategy, and thought leadership.
- Collaborate closely with the communications leads across Burger King, Tim Hortons, Popeyes, and Firehouse Subs to ensure corporate and brand narratives are mutually reinforcing.
- Partner with Marketing, Operations, Government Affairs, and Legal to ensure integrated, cross-functional communications on key initiatives.
- Support communications for major company milestones: brand expansions, partnerships, acquisitions, product launches, and corporate announcements.
- Manage and mentor a team of communications professionals, setting a high bar for quality, speed, and strategic thinking.
- Establish clear workflows, processes, and measurement frameworks to ensure the team delivers with discipline and focus.
- Produce and report on communications results (media coverage, share of voice, executive profile metrics, engagement) to inform planning and demonstrate impact.
- Manage external agency and vendor relationships effectively and within budget.
- Extensive experience in corporate communications, public relations, or a related field — with meaningful time spent in a senior in-house corporate environment.
- Exceptional writer and editor: able to craft everything from a tight press statement to a longform CEO op-ed, with the ability to match an executive's voice authentically.
- Strong established relationships with business, financial, and consumer media — and a track record of earning coverage that matters.
- Proven experience advising C-suite executives and operating as a trusted, strategic partner at the most senior levels of an organization.
- Deep experience in issues and crisis communications, with the judgment to act quickly and the steadiness to guide leadership through uncertainty.
- Collaborative and cross-functional by nature — comfortable navigating matrixed organizations and building relationships across Legal, IR, People, Marketing, and brand teams.
- Experience in financial communications and investor relations adjacent roles is a strong asset.
- Quick service restaurant, CPG, or retail experience is an asset but not required.
- Demonstrated executive altitude: a proven ability to work confidently alongside and advise top executives, earning trust and credibility at the most senior levels of an organization.
- Strong financial acumen: comfortable with earnings materials, investor communications, and business performance narratives; able to translate financial results into compelling external stories.
- Bachelor's degree in Communications, Journalism, Public Relations, or related field.
- Ability to travel as needed to support executive events, media opportunities, and key company moments.
- Strategic communications leadership
- Executive influence & trusted advisor instincts
- Exceptional writing & editorial judgment
- Media relations depth & instincts
- Crisis & issues management
- Cross-functional collaboration
- High-pressure composure & judgment
- Team building & talent development