Digital Marketing Manager
Home Painters Toronto
- Toronto, ON
- $50,000-70,000 per year
- Permanent
- Full-time
- At least 5 years of experience managing digital marketing campaigns.
- Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns.
- Experience with copy-writing and writing blog articles.
- Experience in optimizing landing pages and user funnels.
- Experience with website platforms such as WordPress and WP bakery plugin
- Experience using the Google Ads platform (Search, Display, Shopping, Video, Remarketing).
- Excellent communication skills with an ability to clearly explain complex ideas verbally and in writing.
- Strong attention to detail and project management skills.
- Works well under pressure and can manage multiple tasks under time constraints.
- Google Ads and Analytics Certifications.
- Facebook Ads Blueprint Certification.
- Extensive experience with Google Analytics, Google Webmaster Tools and Google Search Console.
- Graphics knowledge
- Wordpress + WP bakery plugin experience
- Experience running Facebook Ad campaigns using the Facebook Ad Manager / Power Editor.
- CRM experience such as Infusionsoft, Zoho
- Understanding of Google Tag Manager.
- Plan and execute all digital marketing, including SEO/SEM, email, social media and/or display advertising campaigns.
- A strategy for content marketing campaigns, including determining what to write about, proofreading the copy of writers and also occasionally write articles if needed.
- Create a strategy for email marketing campaigns, including writing email copy.
- Organize, build and maintain a social media presence.
- Track, monitor and ensure that campaigns are delivering against all KPIs by reporting on campaign performance.
- Execute conversion rate optimization (CRO) strategies with UX design, landing page design, a/b testing, multivariate testing, marketing automation and email marketing with successful results.
- Monitor industry changes and developments in digital marketing.
- Work closely with the owner to ensure the companies marketing plan is being executed efficiently and successfully.
- $50 to 70k depending on experience
- Bonus plan will be based on reaching your KPI's
- Eligible for company medical benefit plan if successful completion of 90 days probation