Vice President - Revenue, Experience & Event Delivery

• Champion a high-performance revenue culture by supporting clear target-setting, pipeline strategy, and long-term revenue planning.

• Develop and execute REAL’s integrated strategy to grow revenue across events, rentals, sponsorships, guest services, and premium offerings.
• Oversee sales strategies, pricing models, and partner development initiatives that strengthen long-term financial sustainability.
• Lead business innovation efforts to diversify event offerings, maximize campus utilization, and position REAL as a premier destination for entertainment, sport, and business gatherings.
• Set clear sales targets across event segments and guide pipeline development to support sustained growth and long-term profitability.
• Serve as a key external ambassador and lead negotiator with promoters, agencies, brands, and rights-holders to secure high-value business.

• Serve as the executive lead responsible for the full lifecycle of events – from business development and marketing through to day-of execution and post-event review.
• Provide operational leadership through the Director, Asset Protection & Deliverables, over all venue and facility operations – including arena programming, site conversions, OH&S, custodial, security, and parking services – as well as capital improvements and long-term maintenance planning that support REAL’s operational readiness and guest experience.
• Ensure every event meets REAL’s standards for safety, service, efficiency, brand alignment, and guest satisfaction.
• Champion innovation in how events are imagined, programmed, staffed, and experienced.
• Leverage operational performance and service delivery as competitive advantages to drive repeat business, elevate client satisfaction, and strengthen REAL’s market reputation.

• Oversee the development and execution of REAL’s marketing and communications strategies to drive attendance, awareness, and brand equity.
• Align guest engagement strategies across campaigns, platforms, CRM, and in-venue experience.
• Ensure internal and external messaging reflects REAL’s values, reputation, and strategic goals.

• Provide executive oversight and accountability for REAL’s corporate sponsorship and partnership portfolio, ensuring alignment with strategic goals and revenue expectations.
• Guide sponsorship strategy, long-term performance planning, and activation models.
• Build and maintain senior-level relationships with key sponsors and strategic partners, acting as the executive liaison for priority accounts.
• Collaborate with the CEO, brand, and events teams to ensure partnerships reinforce REAL’s values, business priorities, and guest experience goals.

• Provide strategic leadership over REAL’s food and beverage service delivery through the Levy/Compass Group partnership.
• Ensure performance standards, guest satisfaction, and financial outcomes are met in alignment with REAL’s brand and operational expectations.
• Collaborate with Levy/Compass leadership to innovate food and beverage offerings, enhance guest experience, and support campus-wide revenue goals.

• Provide executive oversight of REAL’s tenant relations portfolio, fostering strong partnerships, consistent service standards, and alignment between tenant needs and operational priorities to ensure REAL is recognized as an excellent partner and landlord.
• Act as a senior point of escalation or strategic liaison for high-impact tenant issues or opportunities.
• Support long-term tenant planning, use strategies, and engagement initiatives that drive mutual value and reinforce REAL’s vision for the campus.

• Coordinate cross-departmental delivery and planning with Finance, IT, and HR to ensure aligned systems, budgets, staffing, and performance metrics.
• Act as a thought partner to the CEO and executive team on strategy development, public engagement, and major initiatives.
• Represent REAL in high-profile stakeholder relationships, including tenants, government partners, and key community leaders.

• Bachelor’s degree in business administration, commerce, marketing, hospitality, or a related field required; Master’s degree preferred
• Minimum 10 years of progressive leadership experience in events, venues, tourism, hospitality, sponsorship, or experiential brand strategy
• Proven track record of overseeing high-performing teams across operations, event delivery, sponsorship, and marketing portfolios
• Demonstrated success in revenue generation, operational leadership, and client or guest experience at scale
• Experience working with executive teams, boards, or public sector stakeholders is considered an asset

• Strategic revenue planning, business development, and sponsorship ecosystems
• Complex event lifecycle management, including infrastructure, logistics and risk management
• Brand strategy, marketing communications, and guest engagement models
• Public-private partnerships, municipal environments, and board governance practices
• Executive-level leadership, cross-functional decision-making, and organizational alignment
• High-stakes negotiation, partner development, and relationship management
• Data-driven strategic planning, budget development, and forecasting
• Change management and organizational transformation
• Lead confidently in high-visibility, high-pressure environments
• Translate strategic vision into measurable outcomes across diverse portfolios
• Inspire, develop, and retain strong leadership talent
• Represent REAL with professionalism in political, commercial and community-facing contexts

• Willingness to work evenings and weekends in support of major events or partner engagements
• Ability to obtain and maintain a satisfactory criminal record check
• Familiarity with unionized environments and/or not-for-profit structures is beneficial

• Make a difference in your own community.
• Be a part of an industry responsible to create fun and memorable moments for our guests.
• A wide range of employment opportunities to fit your own lifestyle – whether that’s committing to us in a full-time capacity or more of a casual role that is event specific and tailored around your own availability.
• We offer competitive wages and industry standard benefits.
• Matching Group RRSP plan.

REAL District