Automation Specialist

EY

  • Calgary, AB
  • Permanent
  • Full-time
  • 1 month ago
At EY, we're all in to shape your future with confidence.We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.Join EY and help to build a better working world.The OpportunityWinning isn't just about the close. It's about the way companies experience our differentiated value proposition at the beginning and across the middle that will ultimately define our future success as a professional services firm. Getting there means delivering meaningful touchpoints in the right ways and at the right time to create distinctly personal content and joined-up experiences for clients and potential clients that help answer the big questions they're asking every single day.In this role the Marketing Automation Campaign specialist has an exciting chance to play a part in redefining the way a large-scale organization like ours engages audiences, cultivates relationships and drives leads. And your expertise and passion for creating omnichannel experiences with Marketo campaigns will be the foundation of this role.On paper, we're looking for someone who can manage the customer experience on the Marketo platform and build and execute digital marketing campaigns that support defined B2B demand generation programs through Marketo and Adobe Experience Manager (AEM) platform to help us deliver relevant content and experiences that not only bring people into the EY world, but give them compelling reasons to stay.In reality, you'll operate in the grey zone with innate curiosity and a sense of experimentation to bring to life a high volume of campaigns and reimagine how we go to market with a relentless focus on data analytics and optimization. Success will come with a deep understanding of our clients - what they buy, how they buy, why they buy, where they go for information, and how they engage. Through your work, we'll hear, respond to and target clients better than ever before through the channels that matter most to them. And together, we'll foster loyalty, drive advocacy, and enhance experiences across every EY interaction. If you're the right person to help us chart that course forward - and have some fun along the way - we'd like to hear from you.Your key responsibilities
  • Guide the conception, execution and delivery of our B2B demand generation programs and campaigns on the Marketo platform
  • Develop integrated, media objectives for cross-channel digital media plans and campaign execution that address campaign objectives, and deliver business impact
  • Experience with managing design and web products in terms of project scoping, scheduling, risk assessment, budgeting, quality control, and internal and client communication
  • Equip business teams and internal stakeholders with data-driven insights to make fact-based decisions while deriving customer insights from digital analytics datasets
  • Act as the data evangelist for your stakeholders and tell stories through data that drive strategy and tactics
  • Design, build, maintain and validate digital analytics dashboards using data visualization tools to systematically analyse customer behaviour and traffic trends
  • Partner with the demand generation, brand and digital teams to develop highly targeted email campaigns, email nurture series, content, and inquiries campaigns.
  • Build and execute marketing automation campaigns (in Marketo as well as using associated technologies) that deliver against specific business goals and campaign objectives
  • Carry out post-campaign analysis and regular reporting to provide insights and recommendations on how to optimize and improve channel effectiveness
  • Stay ahead of industry and digital trends and developments by conducting research, engaging in training, building relationships with partners and participating in industry learnings and webinars
  • Equip business teams and internal stakeholders with data-driven insights to make fact-based decisions while deriving customer insights from digital analytics datasets
  • Implement A/B testing to optimize email content, subject lines, and calls-to-action for maximum effectiveness.
  • Leverage dynamic content and personalization features within Marketo to enhance campaign relevance.
  • Ensure email messages are properly constructed to adhere to industry best practices, deliverability, mobile rendering, open rates, etc.
  • Work closely with the marketing and analytics teams to identify and define target audiences.
Skills and attributes for successIdeally, you'll also have/ be
  • Innovative and creative, with a logical and methodical approach to problem solving
  • Strong project management; organized and articulate with impeccable attention to detail
  • Comfortable working in a very fast-paced, complex, yet dynamic work environment
  • Able to multitask on a variety of different projects with strong project and time management skills, with high stakeholder accountability and expectation management
  • Committed to quality, exercising unfaltering diligence to pre-defined quality assurance (QA) process, and passionate about continuous improvement
  • Process-driven, always looking for ways to improve efficiency and effectiveness
  • Powerful business acumen, with ability to put data in the context of a customer problem and know where to look when exposed to large amounts of data.
What we look for
  • Bachelor's degree in marketing, digital marketing or business administration
  • A track record of delivering cross-channel, demand generation campaigns for leading brands
  • Must have hands on extensive experience with Marketo or a similar automation tool
  • Hands-on expertise with third-party platforms like Adobe Target, Adobe Experience Manager, Adobe Analytics and Power BI
  • Solid experience building digital analytics dashboards out of Adobe Analytics (Omniture) and Google Analytics 360 data
  • In-depth knowledge of martech capabilities spanning platforms (Google, LinkedIn, Twitter, Marketo, email marketing, CRM, etc.), production (content marketing, SEM/PPC, marketing automation, SEO, benchmarking, media plan design, etc.) and measurement (analytics, dashboarding, reporting, etc.)
  • Powerful business acumen, with ability to put data in the context of a customer problem and know where to look when exposed to large amounts of data.
What we offer youThe EY benefits package is designed to support your physical, emotional, financial, and social wellbeing. Our extensive benefits include comprehensive medical, dental, and prescription drug coverage, as well as mental health benefits, a robust Employee Assistance Program and group savings plans to promote your overall wellbeing. We offer generous time off, including personal days, vacation days, and additional firm-wide holidays, along with the option to purchase extra vacation days. Employees can take advantage of EY's exclusive learning programs tailored just for them. We also provide internal opportunities for career development and advancement, enabling you to grow within the firm. Get involved in meaningful volunteering through EY Ripples and make a positive impact in the community.The salary range for this job in British Columbia is $75,600 to $113,400 . Individual salaries within this range are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and work location city.Learn about our commitment to DE&I atAre you ready to shape your future with confidence? Apply today.To help create the best experience during the recruitment process, please describe any accommodations you may need.Diversity and Inclusion at EYDiversity and inclusiveness are at the heart of who we are and how we work. We're committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.EY | Building a better working worldEY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

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